Metricscience is an online tool which provides advertising professionals a complete insight into the online media that they buy and sell. This tool helps to mitigate 3 major problems in the current online ad market:
1) Transparency. 80% of online-ads are resold through third-parties which results in millions of advertising impressions being served to wrong sites and the wrong audience.
2) Ad quality. 54% of ads are never seen by users and advertisers have little understanding of whether their ads are viewed. It is difficult to identify wasted dollars spent.
3) Evaluation. 99% of internet users never click. CTR may be a rather misleading metric to evaluate campaign performance, especially if the objectives are branding centric.
All of these problems were successfully solved by the Metricscience tool that was recently acquired by one of market leaders, Sovrn.
VF Role:
Ideation, UI design, Engeneering , Implementation DevOps
Tech:
PHP Framework, Node.js, MongoDB, MySQL, DB sharding
